http://www.thewrap.com/deal-central/column-post/exclusive-electronic-arts-planning-madden-curse-movie-23366 (http://www.thewrap.com/deal-central/column-post/exclusive-electronic-arts-planning-madden-curse-movie-23366)
What started as a simple joke may now become a motion picture.
Electronic Arts is developing "Madden Curse," a sports comedy that incorporates the infamous jinx, believed to strike NFL players who appear on the cover of EA's popular "Madden" video game with injury or poor performance.
The story will follow a former Madden video game champion who is forced out of retirement just as he finds himself on the corner of the game's cover -- and subject to the curse.
Pat O'Brien, VP of EA Entertainment, is spearheading the project as one of its producers.
O'Brien wasn't immediately available for comment on Monday, but an individual at Electronic Arts confirmed that the company is developing a movie about the so-called curse.